Axiom field notes

Growth & marketing

Where restoration work comes from, and what it costs to get. Maps position, paid lead quality, the technical SEO that a contractor can do without an agency, and an honest read on which of it moves the phone.

5 posts

Posts in Growth & marketing

Growth & marketing2 min read

The $250 software behind your $1,500 marketing retainer

The video opens the actual reseller platform agencies use, shows what the top plan includes, and then rebuilds the same automation with ChatGPT and Pipedream for pennies.

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Growth & marketing2 min read

Half of water damage jobs start on Google Maps. Rank like you know it.

Homeowners search "water damage near me" the way they search for pizza. Reviews, categories, and a finished profile decide who gets the call.

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Growth & marketing2 min read

The $0 lead channel: three to five reviews a week and a finished profile

Residential water damage work comes from the map, from plumbers, or from paid leads. Two of those take a cut. The third one you can own.

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Growth & marketing2 min read

Schema markup, map embeds, and listings: the technical work most agencies skip

Surface-level posting does not move rankings. The video walks through the code-level changes that actually tell Google who you are and where you work.

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Growth & marketing2 min read

If the caller thinks they dialed Servpro, you bought the wrong lead

A short sketch about a familiar phone call: the homeowner clicked an ad, expected the franchise brand, and hung up confused. That is the third-party PPC lead experience.

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QUESTIONS, ANSWERED

Growth & marketing questions

Which marketing channels do these articles discuss?

Find discussion of Google Business Profile, map results, reviews, paid leads and technical SEO for restoration businesses.

How do I find articles about growth & marketing?

Use the articles listed on this topic page. Open an article for its full explanation, examples and source context.